Welcome
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Welcome to my Portfolio! My name is Justin Fisher, a graduate of Chapman University with a degree in Public Relations & Advertising and a minor in Graphic Design. I love to create. Whether it be through photography, sculpture, illustrations, or graphic design, the art of creating and articulating one’s image and brand through visual exploration is boundless. Currently, I have about nine years of experience with the Adobe Creative Suite programs of Photoshop, Illustrator, Bridge, Lightroom and InDesign. Feel free to explore my website! If you are interested in freelance work contact me via the About page. |
RECENT PROJECTS
OCPRSA PROTOS AWARDS 2024
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West Coast Deck Inspections Website
Chapman University PR Syllabi
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YUM YUM QUEST
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Craftstone Typeface
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OCPRSA PROTOS Awards 2023
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Website & Email Banners
GroveWalkers Poster & Trailer
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In my Case Studies in Motion Pictures class, we had the opportunity to create a poster and trailer for a student’s thesis. All materials were provided by Kyle Colby and his team.
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EVACU MATE - Evacuation Kit
Evacu Mate’s primary focus is to produce reliable and durable evacuation kits. The company’s manufacturing warehouse, located at 1234 S Harbor Blvd, Anaheim, CA 92805, is acquiring materials and constructing a production facility to manufacture these kits. The first survival kit produced by Evacu Mate will be accessible, functional, and intuitive, featuring bilingual information and intuitive icons. It will provide clear instructions on how to use it effectively during a disaster and be able to withstand a second-story drop without any damage. The objective is to create a dependable, long-lasting, and reasonably priced evacuation kit that can meet the needs of two adults for up to three days.
After releasing the first Evacu Mate kit, the company plans to evaluate its success and develop an updated evacuation kit within six months. The company is looking for a graphic designer to create the first evacuation kit model on a limited budget of $10. The kit should include emergency food and water for two adults, an emergency blanket, gloves, a mask, a small first aid kit, and a bilingual information card/booklet with disaster kit instructions and post-disaster guidelines. The primary stakeholders of Evacu Mate are its staff, shareholders, investors, suppliers, distributors, government, board of directors, and administration. The primary target audience for the initial product launch is two adults in a survival situation for three days. Evacu Mate’s brand style guide features Proxima Nova Black for the headlines and Avenir Light for the body copy, while Avenir Light Oblique is used for Spanish translations. The headlines are all in English to avoid cluttering the type, while the Spanish translations are placed immediately below the English. The color palette, which includes red, white, and black, was inspired by the Red Cross’s iconic color scheme. These colors were chosen to stand out and alert users to the emergency nature of the products. Evacu Mate’s logo is designed to add a touch of fun and personality to the brand while promoting a sense of calmness in emergencies. The logo is a playful representation of the Evacu Mate design, which aims to alleviate user anxiety. Additionally, the icons used for the sections to repurpose the materials are simple, universally understood vector images. The icons come with accompanying translations for Spanish-speaking users. The product packaging for the water granola bars contains rationing information, which helps users make their supplies last for three days. The packaging for first aid and accessories lists the name and quantity of each item clearly. The tops of each package are also labeled for ease of use. These design choices ensure that users can quickly and easily access the necessary items during an emergency. Evacu Mate is a brand that emphasizes accessibility, convenience, and sustainability. Its bilingual and environmentally-friendly products are designed to be reusable, reflecting the company’s commitment to minimizing waste. The brand promises to provide all the necessary resources for sustenance and well-being during emergencies. Evacu Mate’s mission is to provide peace of mind to individuals during times of crisis by offering a comprehensive kit that contains all the essential items for survival. The brand aims to make evacuation easy and stress-free by ensuring customers have the necessary supplies to evacuate quickly and efficiently. When users receive their Evacu Mate, they should feel reassured and confident in their emergency preparedness. The bilingual feature and clearly labeled packaging are designed to help them effectively manage any emergency. The prototype of Evacu Mate’s first evacuation kit is a compelling showcase of the company’s design and versatility. Opening the velcro sides reveals helpful tips on how to reuse styrofoam, plastic, and the box itself, while the interior contains all the essentials with professional packaging. Moreover, the bilingual kit meets low vision standards to ensure accessibility. The kit can also withstand a two-story drop without the contents being dispersed and damaged. Customers are encouraged to visit www.EvacuMate.com to learn more about the company’s “Be Prepared” initiative and the Children’s Hospital of Orange County Toy Drive. The box design reflects the objective of creating a simplified and accessible emergency kit. All images are converted to CMYK with appropriate layers and paragraph styles formed for all the text. An organized grid, baseline grid, and column system also allow mass production. The final design of the Evacu Mate relied on all original creative strategies, with careful attention to detail and planning from initial overlays to ensure high-quality work in a fast-paced environment. With the Evacu Mate, customers will feel more prepared for an emergency. |
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The City of San Diego - Logo Redesign
WonderCon 2023
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Behold, the tale of WonderCon, an epic adventure filled with wonders beyond measure! The event was a magnificent spectacle, where countless cosplayers gathered to interact with fans and capture moments of glory in photos and videos. The air was electric with excitement, as heroes and villains from different realms united in a celebration of creativity and imagination.
Amidst the festivities, I was blessed with the chance to meet none other than the legendary Gabriel Iglesias himself! It was at the Funko and Loungefly carnival where we crossed paths, and I was awestruck by his presence. Truly, WonderCon was a testament to the power of fandom. 
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Downtown Disney Magical Mobility Map
Fisher College Mascot Design & Catalog
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Fisher College is the place where students can find balance as student-athletes and personalized education across all fields of study. Fisher College will prepare its students to be the cutting-edge leaders of tomorrow. Following their Fisher College experience, students are expected to leave with the knowledge and expertise to change the world.
After reading the catalog, the viewer will understand Fisher College and its core principles of “grit, integrity, perseverance and determination.” The viewer will be inspired to achieve their dreams and apply to Fisher College. If inclined, the viewer will purchase merchandise to support the school’s efforts in cleaning the ocean. The mascot’s bold and timeless design will resonate with future generations of students. |
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Night has fallen at the Mercedes-Benz Classic Center! This design features the 1954 Mercedes-Benz 300 SL Alloy Gullwing in blue. It comes in nine other colors. The car is drawn in simple shapes to reflect the art deco style. A reference photo was taken from the center to capture the Gullwing accurately. It is the same color and model displayed at the entrance of the Mercedes-Benz Classic Center. Behind the vehicle is the new state-of-the-art facility in Long Beach, CA. It features three garage doors, the entrance to the center, and a color palette of grays and blacks to make the vehicle the focal point. When visiting the Mercedes-Benz Classic Center, one first notices the “Fly DC JETS” industrial sign on the building. Here, the signage is reimagined with the headline “Fly IN STYLE” to pay homage to Mercedes-Benz’s aviation history. It also references the wings of the Gullwing. To provide contrast, the metal sign is yellow against the starry night sky. The circular emblem is white, and the roaring rocket is red for additional contrast. The crescent moon in the top left corner creates balance with the sign. In an art deco style, two distinct fonts are used in the headline.“Fly” is in the Pacifico font with “IN STYLE” as Bebas Neue. These fonts closely resemble the original letter designs in the official sign. The vehicle’s headlights in Light Futura font illuminate the body copy and phone number. Futura font matches the art deco period with its simple and modern style. It complements the Mercedes-Benz branding typography as a sans serif font. All fonts, except the sign, are aligned with the building and vehicle to create a modern-looking composition. When looking at the visual hierarchy, the viewer will first see the headline, followed by the Gullwing, the body copy and the phone number.
The San Diego Zoo Wildlife Alliance - Tunnel Book
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The San Diego Zoo Wildlife Alliance holds a special place in my heart. My grandparents, who have since passed on, were proud members of this incredible organization. Today, my family and I continue to honor their legacy by being members. Now more than ever, animals need our help. This book is dedicated to a select few of the animals my family and I love to see. Every time we visit the San Diego Zoo Safari Park, we are greeted by our friend, Sampson the Blue Macaw. We are filled with pure joy when he dances and squawks at us, bobbing his head. At the gorilla exhibit, Frank, a Silverback Gorilla, always loves to pose for the camera. In the Tiger Trail exhibit, vibrant Sumatran Tigers are either on the prowl or napping in the shadows. It’s always a surprise! The San Diego Zoo features wonderful bird aviaries that allow guests to get an up-close view of hundreds of exotic birds from all over the world. The Toco Toucan is a crown jewel of the rainforest with its vibrant beak. In this rainforest climate, one may encounter a Red-Eyed Tree Frog peeking through the foliage and find Redfoot Tortoises sunbathing. It is essential to do our part for wildlife conservation by lowering our carbon footprint, actively reusing and recycling, planting native plants, donating to non-profit organizations dedicated to helping wildlife, and supporting your local zoo.
It’s up to us to save wildlife! |
Do Good For Wildlife Book
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This "Do Good" cover and interior page are part of a group project with my Intro to Lettering & Book arts class. I was tasked with designing one 4 x 4-inch page, interpreting the theme in any way I wanted. After visiting the bee exhibit at the San Diego Zoo's Wildlife Explorers Basecamp, I was inspired to do a honey bee and Winnie the Pooh theme.
10 Books
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When I visit a prominent travel destination, I love to collect their maps. I am fascinated by how parks such as Disneyland, Disney California Adventure, the San Diego Zoo, the San Diego Zoo Safari Park, and Legoland California design and craft their maps for their parks. In addition, I enjoy looking at maps from different periods as they illustrate how people thought about travel. In this book set, I designed ten books utilizing maps that I have collected in addition to map scrapbook paper. These maps have taken on a new life, becoming the covers for books waiting for their stories to be written.
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6 Cards & 1 Gift Card
Theoretical Rebrand Project - The Living Desert
Over 40 years of community at the San Diego Jewish Academy - Feature Story
LEGO Elevated Vessel
Disneyland 1969
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Experience the sights of vintage Disneyland, fit with the iconic PeopleMover, Skyway, 20,000 Leagues Under the Sea: Submarine Voyage, The Jungle Cruise, The Mark III Monorail, Sleeping Beauty Castle, It's A Small World, The Haunted Mansion, The Matterhorn, Storybook Land Canal Boats, The Swiss Family Robinson Treehouse, Dumbo the Flying Elephant, Rainbow Ridge, and rarely seen Disney characters.
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CONTACT ME
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