RECENT PROJECTS

Downtown Disney Magical Mobility Map

Guggenheim Gallery Exhibition Design 

Fisher College Mascot Design & Catalog

Fisher College is the place where students can find balance as student-athletes and personalized education across all fields of study. Fisher College will prepare its students to be the cutting-edge leaders of tomorrow. Following their Fisher College experience, students are expected to leave with the knowledge and expertise to change the world.

After reading the catalog, the viewer will understand Fisher College and its core principles of  “grit, integrity, perseverance and determination.” The viewer will be inspired to achieve their dreams and apply to Fisher College. If inclined, the viewer will purchase merchandise to support the school’s efforts in cleaning the ocean. The mascot’s bold and timeless design will resonate with future generations of students. ​

Mercedes-Benz Classic Center - Art Deco Poster

Night has fallen at the Mercedes-Benz Classic Center! This design features the 1954 Mercedes-Benz 300 SL Alloy Gullwing in blue. It comes in nine other colors. The car is drawn in simple shapes to reflect the art deco style. A reference photo was taken from the center to capture the Gullwing accurately. It is the same color and model displayed at the entrance of the Mercedes-Benz Classic Center. Behind the vehicle is the new state-of-the-art facility in Long Beach, CA. It features three garage doors, the entrance to the center, and a color palette of grays and blacks to make the vehicle the focal point. When visiting the Mercedes-Benz Classic Center, one first notices the “Fly DC JETS” industrial sign on the building. Here, the signage is reimagined with the headline “Fly IN STYLE” to pay homage to Mercedes-Benz’s aviation history. It also references the wings of the Gullwing. To provide contrast, the metal sign is yellow against the starry night sky. The circular emblem is white, and the roaring rocket is red for additional contrast. The crescent moon in the top left corner creates balance with the sign. In an art deco style, two distinct fonts are used in the headline.“Fly” is in the Pacifico font with “IN STYLE” as Bebas Neue. These fonts closely resemble the original letter designs in the official sign. The vehicle’s headlights in Light Futura font illuminate the body copy and phone number. Futura font matches the art deco period with its simple and modern style. It complements the Mercedes-Benz branding typography as a sans serif font. All fonts, except the sign, are aligned with the building and vehicle to create a modern-looking composition. When looking at the visual hierarchy, the viewer will first see the headline, followed by the Gullwing, the body copy and the phone number.

Bodega Norton Wine Advertisement

This advertisement for Bodega Norton Wine features icons of the weather. Whether it’s sweater weather or a day spent in the sun, wine is always the perfect beverage.

The wine bottles are arranged in an abstract format to create a visually compelling advertisement. This wine collection is a unified set with the same shape and color of glass. The headline “Rain or Shine Have Wine” rhymes and is strategically placed in the middle of the gap between the bottles. Each wine bottle has its own colored top with a specialized Bodega Norton emblem. Shadows and glares on the bottles are included to make the advertisement realistic. Even the label has a paper texture. The tips of the sun and cloud bottles line up with the “I” in “Rain” and “Wine” from the headline. The bottom section features the Bodega Norton Logo in a blue box with the body copy and Bodega Norton’s website as the call to action. Futura is a modern font that matches the tone of the advertisement.

When the photographer recreates the advertisement, it will be in a studio setup with a gray backdrop. The wine bottles will be laid down with professional lighting equipment.

The Tempest Theatre Poster

The final poster design for The Tempest captures the thrilling opening shipwreck scene. On the ship, one can find Caliban peaking through a porthole with Prospero’s staff and magic book on the deck. But be warned, Ariel is in the midst of destroying the ship! In the distance, the island awaits the crew’s arrival.

The nautical typography combination of Mostra Nuova (subheading), Delittle Chromatic (headline) and Futura (body copy) work thematically to inform the viewer.
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Chapman University’s College of Performing Arts logo is recolored in dark blue to ensure the viewer’s attention remains on the shipwreck. The poster, as a whole, uses hues of blue and purple to capture the feeling of the ocean.

​Bubbles with low opacity are purposefully placed across from each other with the showtime and ticket prices to guide the viewer’s eyes from top to bottom.

Letter Visualization

I learned about 13 different typography styles and recreated each letter using an 8”x8” grid on Procreate.

ELVIS Typography Portrait

Mercedes-Benz Classic Center USA

​1954 Mercedes-Benz Alloy 300 SL Alloy Gullwing
1971 Mercedes-Benz 280 SE 3.5 Cabriolet
1959 Mercedes-Benz 190 SL

Disney Inspired Fan Art

The San Diego Zoo Wildlife Alliance - Tunnel Book

The San Diego Zoo Wildlife Alliance holds a special place in my heart. My grandparents, who have since passed on, were proud members of this incredible organization. Today, my family and I continue to honor their legacy by being members. Now more than ever, animals need our help. This book is dedicated to a select few of the animals my family and I love to see. Every time we visit the San Diego Zoo Safari Park, we are greeted by our friend, Sampson the Blue Macaw. We are filled with pure joy when he dances and squawks at us, bobbing his head. At the gorilla exhibit, Frank, a Silverback Gorilla, always loves to pose for the camera. In the Tiger Trail exhibit, vibrant Sumatran Tigers are either on the prowl or napping in the shadows. It’s always a surprise! The San Diego Zoo features wonderful bird aviaries that allow guests to get an up-close view of hundreds of exotic birds from all over the world. The Toco Toucan is a crown jewel of the rainforest with its vibrant beak. In this rainforest climate, one may encounter a Red-Eyed Tree Frog peeking through the foliage and find Redfoot Tortoises sunbathing. It is essential to do our part for wildlife conservation by lowering our carbon footprint, actively reusing and recycling, planting native plants, donating to non-profit organizations dedicated to helping wildlife, and supporting your local zoo.  

It’s up to us to save wildlife!

Suminagashi Paper Marbling

Letterpress Lab

Dapper Day 2022

Featuring Oswald the Lucky Rabbit & Mickey Mouse

Do Good For Wildlife Book

Winnie the Pooh Inspired Book

This "Do Good" cover and interior page are part of a group project with my Intro to Lettering & Book arts class. I was tasked with designing one 4 x 4-inch page, interpreting the theme in any way I wanted. After visiting the bee exhibit at the San Diego Zoo's Wildlife Explorers Basecamp, I was inspired to do a honey bee and Winnie the Pooh theme.​

10 Books

When I visit a prominent travel destination, I love to collect their maps. I am fascinated by how parks such as Disneyland, Disney California Adventure, the San Diego Zoo, the San Diego Zoo Safari Park, and Legoland California design and craft their maps for their parks. In addition, I enjoy looking at maps from different periods as they illustrate how people thought about travel. In this book set, I designed ten books utilizing maps that I have collected in addition to map scrapbook paper. These maps have taken on a new life, becoming the covers for books waiting for their stories to be written.

6 Cards & 1 Gift Card

Theoretical Rebrand Project - The Living Desert

Disney Inspired Tomorrowland

Mickey Mouse Print

Over 40 years of community at the San Diego Jewish Academy - Feature Story

LEGO Elevated Vessel

Visual Story - Businesses of 2020

Canyon Crest Academy Foundation Calendar 2020-2021

Disneyland 1969
Experience the sights of vintage Disneyland, fit with the iconic PeopleMover, Skyway, 20,000 Leagues Under the Sea: Submarine Voyage, The Jungle Cruise, The Mark III Monorail, Sleeping Beauty Castle, It's A Small World, The Haunted Mansion, The Matterhorn, Storybook Land Canal Boats, The Swiss Family Robinson Treehouse, Dumbo the Flying Elephant, Rainbow Ridge, and rarely seen Disney characters.

Knott's Berry Farm 1969
Howdy Folks! Take a trip to the Old West here at Knott's Berry Farm. You'll see places like yer Ghost Town to yer treacherous Timber Mountain Log Ride. Enjoy!

The Hoover Dam 1969
Travel back in time to the iconic Hoover Dam in '69!

​"Sanford and Son" Season 5 Episode 1 Earthquake II
See a short clip of "Sanford and Son" Season 5 Episode 1 Earthquake II!

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